A campaign with Jode places Doritos inside a playful encounter involving skating, characters and interaction. The product appears within the story, supported by clear packaging shots, preserving the content’s social character while giving the brand a visible presence.
See how the brand message, creator performance and product experience come together in the original work.
The project idea
The idea makes the product part of a situation the audience watches rather than simply a name they hear. Skating provides a lively opening; characters and reactions develop the encounter. Doritos appears within that interaction, connecting the packaging with the scene and its people.
Inside the work
The video combines outdoor movement, character performance and closer product shots. The story moves between action, interaction and packaging in a rhythm suited to social video. The archive identifies the Jode collaboration as September 2021, and the selected images preserve the product’s place in the scene.
Watan’s role
Watan’s role in this work is a creator campaign integrating Doritos into story-led content with Jode. The example combines product presence, character performance and outdoor scenes, demonstrating how a consumer brand can appear within a situation that retains the creator’s personality.
Why this approach
Story integration gives the product a reason to appear, while closer shots keep the packaging clear. This approach suits consumer brands seeking a presence within creator content that balances entertainment with product visibility.
Creator campaigns
A creator campaign with Dooja, combining a character-led scene with Noon products and the shopping experience.
A creator campaign with Anas Iskander, connecting HungerStation’s message with a walkthrough of the ordering experience.
A creator collaboration with Hassan and Hussein, bringing preparation and a shared eating occasion into a social video.