A content campaign with Anas Iskander introduces HungerStation through direct-to-camera storytelling, then brings the ordering experience closer through an app walkthrough. The work combines the creator’s presence with a practical view of the service in a format suited to stories and mobile viewing.
See how the brand message, creator performance and product experience come together in the original work.
The project idea
The idea moves from a person the audience recognises to a service they can use. Anas Iskander opens in his familiar speaking style before the campaign message becomes a visible phone experience. This sequence gives the brand an everyday context and makes the next step clear: exploring the app and the ordering journey.
Inside the work
The video progresses from a personal introduction to the campaign message and app navigation. Direct address retains the feel of creator content, while phone footage helps explain the service. The published excerpt is selected from the archived recording and ends before unrelated phone notifications. The offers shown belong to the original 2019 campaign period.
Watan’s role
Watan’s role in this work is a creator campaign that places the service within Anas Iskander’s content: a personal brand introduction, a message tied to the usage experience, and a combination of direct address and app demonstration. The example shows how a creator’s voice can make a digital service easier for their audience to understand.
Why this approach
The strength of this approach is its combination of familiarity and clarity. The creator gives the message a recognisable presence; the walkthrough supplies practical context. It is a useful example for brands introducing a digital experience and a clear usage step.
Creator campaigns
A creator campaign with Jode, integrating Doritos into a playful story built around skating and character interaction.
A creator campaign with Dooja, combining a character-led scene with Noon products and the shopping experience.
A creator collaboration with Hassan and Hussein, bringing preparation and a shared eating occasion into a social video.