A campaign with Dooja connects entertainment with the Noon shopping experience. A character-led scene opens the video before it moves to the app and products, making the brand part of a story with a clear beginning and progression.
See how the brand message, creator performance and product experience come together in the original work.
The project idea
The idea introduces shopping through a familiar situation rather than a presentation detached from the creator’s content. Dialogue and character performance provide an engaging opening, then create room for Noon and its products. The transition connects the story with the service instead of stopping at a brand mention.
Inside the work
The execution has two complementary stages: a performed scene establishes the situation and characters, followed by screen recording of the app, products and offers. The rhythm shifts from performance to explanation while retaining the shopping context. The archive dates this collaboration to November 2020; the offers in the video belong to that period.
Watan’s role
Watan’s role in this work is a creator campaign combining Dooja’s performance with the Noon experience in one piece of content. The example brings brand integration together with an app and product walkthrough, offering a model that pairs a social-content story with a clear explanation of the shopping experience.
Why this approach
The scene gives the message a human context, while the walkthrough shows what the brand offers. This combination suits retail and e-commerce campaigns that need to present products within entertaining, understandable content.
Creator campaigns
A creator campaign with Jode, integrating Doritos into a playful story built around skating and character interaction.
A creator campaign with Anas Iskander, connecting HungerStation’s message with a walkthrough of the ordering experience.
A creator collaboration with Hassan and Hussein, bringing preparation and a shared eating occasion into a social video.