IndomieCreator campaigns 2018

A product moment within a shared story

A creator collaboration with Hassan and Hussein, bringing preparation and a shared eating occasion into a social video.

Watch the work Explore the idea & execution ↓

Watch the film

See how the brand message, creator performance and product experience come together in the original work.

The project idea

The project story

The video places Indomie within a familiar indoor scene and follows the characters through food preparation and a shared moment.

Inside the work

How it was executed

The edit moves between conversation, preparation details and the product in use. The archive identifies the collaboration as a 2018 campaign.

Watan’s role

The brand within creator content

Presenting a creator campaign with Hassan and Hussein that places Indomie within a shared story, linking the product with dialogue, preparation and eating.

Why this approach

What makes the idea a fit?

Showing the product in use provides a familiar context and combines product clarity with character interaction.

The execution sequence

Open the situation through character dialogue.
Show preparation and product-use details.
Arrive at a shared eating occasion.

Project details

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