The project idea
The project story
The video uses a character-led conversation to introduce the app, then brings the phone interface into the scene to make the experience visible.
ELSA SpeakCreator campaigns 2023
An app demonstration with personality
A creator campaign with Anta Tastatee combining a comic conversation and a demonstration of the learning app.
Watch the film
See how the brand message, creator performance and product experience come together in the original work.
Inside the work
How it was executed
The archived film combines expressive performances, app screens and examples of practice activities. The project folder identifies the collaboration in October 2023.
Watan’s role
The brand within creator content
Presenting a campaign with Anta Tastatee that combines character performance and an ELSA demonstration, placing the learning experience within a conversational scene.
Why this approach
What makes the idea a fit?
Dialogue supplies context for the app, while screens and practice activities give viewers a tangible sense of using it.
The execution sequence
- Open with a character-led conversation.
- Bring the app interface into the scene.
- Show practice examples within the experience.
Project details
Creator campaigns
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