The project idea
The project story
The archived story introduces SWYFT through a direct creator presentation, followed by a practical look at the app on a phone.
SWYFTCreator campaigns 2019
From creator introduction to app navigation
A story-format collaboration with Abo Alhesh, showing the delivery app and its ordering flow.
Watch the film
See how the brand message, creator performance and product experience come together in the original work.
Inside the work
How it was executed
The campaign recording combines the creator’s commentary with branded overlays, browsing and location selection. The page preserves the original social format as an example from the archive.
Watan’s role
The brand within creator content
Presenting a story-format collaboration with Abo Alhesh, combining creator commentary and SWYFT branding with a practical view of the app flow.
Why this approach
What makes the idea a fit?
Direct address and a phone walkthrough explain the service within a familiar social-viewing context.
The execution sequence
- Introduce the service in the creator’s voice.
- Show branding and app browsing.
- Present location selection within the usage flow.
Project details
Creator campaigns
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