The project idea
The project story
The selected video follows a visit from the entrance and seafood display to the table, giving the audience a practical sense of the dining experience.
Al QalzamCreator campaigns 2026
A seafood experience, seen through a creator
A selected restaurant visit from the summer campaign, showing the seafood selection, dishes and dining space.
Watch the film
See how the brand message, creator performance and product experience come together in the original work.
Inside the work
How it was executed
The Al Waleed Al Zahrani material combines handheld views of fresh seafood, plated food and the dining room. The supplied summer brief connects the campaign with family visits and the summer season; the page focuses on the published visit footage.
Watan’s role
The brand within creator content
Presenting restaurant coverage with Al Waleed Al Zahrani for Al Qalzam’s summer campaign, connecting seafood selection with dishes and the dining environment.
Why this approach
What makes the idea a fit?
The visit shows what a guest can encounter at the restaurant and gives dishes context beyond standalone food photographs.
The execution sequence
- Introduce the entrance and seafood display.
- Move to dishes and the table.
- Show the dining room and visit atmosphere.
Project details
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