The project idea
The project story
The visit moves from finished interiors to the material selection and workshop, connecting the final look with the craft behind it.
Decent CraftCreator campaigns 2026
Craftsmanship, up close
A workshop visit showing automotive interiors, materials and the making process.
Watch the film
See how the brand message, creator performance and product experience come together in the original work.
Inside the work
How it was executed
The selected Basoom coverage includes upholstery details, material colours, sewing equipment and the Decent Craft location. The sequence presents a tangible view of the service through its environment and finished work.
Watan’s role
The brand within creator content
Presenting coverage with Basoom connecting Decent Craft’s finished interiors with materials, workshop and equipment in a story about the service and its craft.
Why this approach
What makes the idea a fit?
Connecting the result with the details behind it explains the work and helps viewers understand the service through visible examples.
The execution sequence
- Introduce finished interiors and upholstery details.
- Show material and colour options.
- Move into the workshop and sewing equipment.
Project details
Creator campaigns
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