The project idea
The project story
The wordmark and flowing gold element create a visual signature carried through the service environment.
Wafic SaabBrand identities
A premium identity across the salon experience
A black-and-gold identity extended into grooming tools, packaging, uniforms and signage.
Inside the work
How it was executed
Selected brand-guide applications include grooming-product packaging, bags, staff apparel and storefront signage. These are presented as design applications from the supplied guide.
Watan’s role
From idea to a complete work
Developing Wafic Saab’s identity and application mockups across the salon experience, from packaging and bags to uniforms and storefront signage.
Why this approach
What makes the idea a fit?
Repeated black, gold and visual signatures connect tools, products and space. The images are applications from the design guide.
The execution sequence
- Establish the wordmark and flowing gold element.
- Apply the identity to grooming products and bags.
- Extend it to staff apparel and storefront signage.
Project details
Brand identities
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