The project idea
The project story
The identity brings baseball and softball into a recognisable visual language. A shield, player silhouette and a green-and-yellow palette connect the federation mark with the energy of the sport.
Saudi Baseball & Softball FederationBrand identities
An identity built for the field
A complete sporting visual system, from the federation emblem to equipment, stationery and outdoor applications.
Inside the work
How it was executed
The supplied brand guide develops the mark into player and equipment illustrations, flowing graphic shapes and repeatable layouts. Applications extend across caps, bags, badges, stationery and outdoor signage, with rules for logo size, colour and co-branding.
Watan’s role
From idea to a complete work
Developing the federation’s visual system, from its emblem and colours to illustrations and applications connecting its sporting and corporate presence.
Why this approach
What makes the idea a fit?
A consistent identity across apparel, equipment and signage helps the federation present one recognisable character at different touchpoints.
The execution sequence
- Establish the sporting emblem and palette.
- Build player illustrations, equipment graphics and patterns.
- Apply the system to stationery, apparel and signage.
Project details
Brand identities
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