A brand system designed to remain consistent across site equipment, signage and corporate communication.
The project idea
The SICL guide builds its visual language around a geometric mark, a blue-and-orange palette and structured typography. The applications place the identity in the practical context of buildings, workwear and site equipment.
Inside the work
The identity extends from letterheads and business cards to hard hats, flags, work jackets and identification badges. The guide also defines logo spacing, incorrect usage, colour and graphic-pattern rules to support consistent rollout.
Watan’s role
Developing SICL’s identity and usage rules, then translating them into corporate and site applications on stationery, workwear and equipment.
Why this approach
The identity links formal corporate communication with the working environment and provides rules for different surfaces and sizes.
Brand identities
A complete sporting visual system, from the federation emblem to equipment, stationery and outdoor applications.
A restrained visual identity expressed through packaging, shopping bags and brand stationery.
A perfume identity system spanning product families, packaging and social content.