The project idea
The project story
The film shifts between an acted scene and vertical app recordings, connecting the creator’s personality with the platform experience.
LiveMeCreator campaigns 2019
A creator introduces a live experience
A collaboration with Dareen Al Bayed combining a character scene and live-app footage.
Watch the film
See how the brand message, creator performance and product experience come together in the original work.
Inside the work
How it was executed
Purple branded frames connect the different formats. The video closes with the LiveMe identity and download prompts, while the project folder dates the collaboration to March 2019.
Watan’s role
The brand within creator content
Presenting a collaboration with Dareen Al Bayed connecting a performed scene with the LiveMe experience, using branded frames to unify different footage formats.
Why this approach
What makes the idea a fit?
Viewers move from the creator’s character into the platform itself; the visual identity connects narrative, demonstration and download prompts.
The execution sequence
- Establish the acted scene and characters.
- Introduce app recordings within branded frames.
- Close with the platform identity and original download prompt.
Project details
Creator campaigns
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