The project idea
The project story
The campaign uses the creators’ on-screen chemistry and a sports setting to build a playful narrative around the brand collaboration.
Reese’sCreator campaigns 2017
A playful story on the pitch
An archived creator collaboration with Hassan and Hussein built around a football challenge.
Watch the film
See how the brand message, creator performance and product experience come together in the original work.
Inside the work
How it was executed
The supplied film combines dialogue, football action and character reactions. Its horizontal composition gives the scene room to unfold, with a series of close-ups and wider pitch shots.
Watan’s role
The brand within creator content
Presenting a collaboration with Hassan and Hussein built around a sporting challenge, combining dialogue, pitch action and reactions in a story-led video.
Why this approach
What makes the idea a fit?
The sporting situation creates room for personality and interaction, connecting the brand collaboration with entertainment that has a clear progression.
The execution sequence
- Introduce the characters and pitch challenge.
- Follow action and dialogue in wide and close shots.
- Use reactions to develop the playful tone.
Project details
Creator campaigns
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