The project idea
The project story
The images retain yellow in the drink and packaging against a monochrome scene, drawing attention to the product without removing the creator from the story.
SchweppesCreator campaigns 2017
A colour accent that carries the story
Selected creator photography from the Hassan and Hussein collaboration archive.
Inside the work
How it was executed
Two selected portraits place the product within a casual indoor setting. The contrast between the monochrome environment and coloured product gives the campaign images a consistent visual signature.
Watan’s role
The brand within creator content
Presenting campaign photography with Hassan and Hussein connecting creator presence with Schweppes, retaining yellow in the packaging and drink within a monochrome environment.
Why this approach
What makes the idea a fit?
Contrast directs attention to the product while retaining the person and situation, giving both images a shared visual signature.
The execution sequence
- Place the product in a casual indoor situation.
- Connect the packaging and creator within the composition.
- Retain yellow against the monochrome scene.
Project details
Creator campaigns
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