The project idea
The project story
The Source presentation pairs a botanical emblem with a serif wordmark and a warm neutral palette. The result is a visual direction centred on texture, simplicity and a consistent branded experience.
The SourceBrand identities
A considered identity, down to the details
A restrained visual identity expressed through packaging, shopping bags and brand stationery.
Inside the work
How it was executed
The identity is shown across boxes, paper bags, a tote and stationery. The applications use generous space and controlled logo placement so that the same visual character carries across different materials and sizes.
Watan’s role
From idea to a complete work
Shaping The Source identity across packaging, shopping bags and stationery, using space and logo placement to connect different materials visually.
Why this approach
What makes the idea a fit?
The identity becomes something the customer handles; repeated symbols and colours connect packaging with the brand experience.
The execution sequence
- Define the botanical emblem, wordmark and warm palette.
- Organise space and logo placement.
- Develop box, bag and stationery mockups.
Project details
Brand identities
Related projects
Saudi Baseball & Softball Federation
A complete sporting visual system, from the federation emblem to equipment, stationery and outdoor applications.
Wahaj Perfume
A perfume identity system spanning product families, packaging and social content.
SICL
A brand system designed to remain consistent across site equipment, signage and corporate communication.