A perfume identity system spanning product families, packaging and social content.
The project idea
The supplied guide combines an Arabic and English wordmark with a blue-led palette and complementary product colours. This gives the brand a consistent signature while allowing individual collections to have their own expression.
Inside the work
The guide defines logo usage, typography, patterns, photography direction and social layouts, then demonstrates them on perfume, incense, body-care and gift packaging. The project is presented through selected product and packaging mockups.
Watan’s role
Building Wahj’s bilingual identity system and extending it across perfume, incense, care products, packaging and social content.
Why this approach
The system differentiates product collections while retaining a consistent brand signature across sizes, categories and channels.
Brand identities
A complete sporting visual system, from the federation emblem to equipment, stationery and outdoor applications.
A restrained visual identity expressed through packaging, shopping bags and brand stationery.
A brand system designed to remain consistent across site equipment, signage and corporate communication.