The project idea
The project story
The monogram and neutral gold-and-grey palette build a structured visual language suited to the engineering context.
Al Ezz Engineering ConsultingBrand identities
An identity with architectural discipline
A visual system spanning engineering stationery, corporate applications and signage.
Inside the work
How it was executed
The guide includes identity variants, Arabic and English typography, profile layouts and practical applications such as notebooks, cards and signage.
Watan’s role
From idea to a complete work
Developing EZZ’s identity for its engineering context, from the monogram, palette and typography to profile layouts, stationery and signage.
Why this approach
What makes the idea a fit?
The structured system connects corporate documents with the overall visual presence and supports clear Arabic and English information layouts.
The execution sequence
- Establish the monogram, gold and grey.
- Define bilingual typography and profile layouts.
- Apply the identity to notebooks, cards and signage.
Project details
Brand identities
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