The project idea
The project story
The supplied guide builds its visual language around the HAWA mark, a multi-colour palette and repeatable graphic elements.
HAWABrand identities
A bilingual identity with an expressive system
A brand system pairing an Arabic and English mark with colourful patterns and applications.
Inside the work
How it was executed
Selected applications include social visuals, apparel and branded products, supported by guidelines for typography, logo use and art direction.
Watan’s role
From idea to a complete work
Developing HAWA’s bilingual system and extending it to social visuals, apparel and branded products through logo, typography and art-direction rules.
Why this approach
What makes the idea a fit?
Repeatable elements allow variation while keeping content and products connected through the identity.
The execution sequence
- Establish the Arabic and English marks.
- Define colours, repeatable elements and typography.
- Apply the visual language to content, apparel and products.
Project details
Brand identities
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