The project idea
The project story
The guide combines a playful wordmark, saturated yellow and a broader product palette to create a recognisable family of expressions.
KanzaniaBrand identities
A colourful identity for product packaging
A lively visual system with bilingual logos, product packaging and social applications.
Inside the work
How it was executed
The selected pages show packaging variations, stationery and social post examples, supported by rules for logo spacing, colour and typography.
Watan’s role
From idea to a complete work
Developing Kanzania’s bilingual system, extending its playful wordmark and colours across product packaging, stationery and social applications.
Why this approach
What makes the idea a fit?
A colour family and shared rules allow product variation while preserving brand recognition.
The execution sequence
- Define the mark, core yellow and complementary colours.
- Specify typography, spacing and identity rules.
- Develop packaging variations and content layouts.
Project details
Brand identities
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